Dr. Martens launch new service collection at ESS
Esteemed brand Dr. Martens will be launching their new Service specific product collection at this year’s Emergency Services Show, 20th-21st September 2017, NEC Birmingham.
The new Dr. Martens Service line provides all-round protection, comfort and traction. The collection includes a number of styles to suit individual requirements such as the Chelsea style Drakelow pull-on boot which allows for quick-response and the high-cut Watch 8-tie utility boot, which is lightweight and delivers exceptional cushioning and flexibility.
Whatever the work-place the entire collection provides great durability and slip-resistance, while also using Dr. Martens SoftWair technology to deliver enhanced comfort levels.
Made for use in environments requiring all-day comfort, cushioning and rugged durability, the new range is finished in triple black, specifically for uniformed workers.
Jon Marchant, Global Category Manager at Dr. Martens says: “The footwear needs of the Service sector professional have changed dramatically over recent years and we wanted to create a range of performance styles that meet the specific, technical requirements that allow the individuals to focus on their role, not their feet.”
“Dr. Martens have been creating products that have been a uniform staple since the 1960s. Our brand history is firmly rooted in the work and service sectors and trade shows like the Emergency Services Show allow us to celebrate that heritage and connect directly with our customers – old and new.”
Those attending this year’s show won’t be able to miss Dr. Martens’ stand. An industrial container where guests will have the opportunity to talk to the expert team, try the new products for themselves and order their boots on the stand through the Dr. Martens eComm station.