Cheshire Fire and Rescue Service is joining with colleagues from across the UK to promote Christmas fire safety, not by stealth but by elf!
Cheshire is kicking off the campaign with a unique, woeful tale, which will be shared on social media. The safety message to test smoke alarms is given by an elf on the shelf who watches a fire take hold of his home after a lit candle falls over.
The baton will then be passed from Cheshire to Dorset and Wiltshire Fire and Rescue Service to share their elfin message. They will, in turn, nominate another fire and rescue service. It is hoped that enough services will join in the social media campaign to ensure there is a different seasonal safety message every day throughout December.
Cheshire’s Head of Prevention Nick Evans said: “This is a great initiative to spread safety messages in an innovative way. By so many fire and rescue services taking part we can be sure of clear and corresponding information being given out not just in Cheshire but across the country in a bid to reduce accidental fires and increase road safety over the Christmas period and, we hope, beyond.”
Follow the adventures of the fire and rescue services’ elves on social media, #elfontheshelf.
For more information, go to www.cheshirefire.gov.uk