New research has revealed that only just over a third of British buyers currently register all of their appliances with the manufacturer – meaning many thousands of owners are virtually untraceable if a safety repair is needed.
West Midlands Fire Service (WMFS) is welcoming the launch of a new web portal by the Association of Manufacturers of Domestic Appliances (AMDEA), designed to make it quicker and easier for the public to register all of their appliances. It can be accessed via
According to a survey carried out for AMDEA, 36 per cent of purchasers of large domestic appliances always register them with the manufacturer. But 73 per cent said they would be likely to register when bearing in mind the manufacturer might need to contact them if a safety repair becomes necessary.
In support of the national Fire Kills campaign, WMFS is helping to raise awareness of ‘Register my appliance’. It provides up-to-date, accurate, contact information for owners who have acquired specific models of appliances within the last 12 years, so manufacturers can issue safety updates or repair notifications to the right homes.
The website provides access to the registration pages of 47 leading brands of domestic appliances. Over time consumers will also be encouraged and provided with the means to amend their details if they move house, sell or give an appliance away.
Pete Wilson, Head of Community Safety for WMFS, said: ““Fire prevention is key to how we keep the West Midlands safe. Everybody should take this opportunity to register their domestic appliances, to reduce the risk of home fires and for their own peace of mind. It will play a key part in getting safety information to people who need it.”
Douglas Herbison, Chief Executive of AMDEA, added: “Domestic appliances have never been safer, but we have over 100 million large appliances in use in our homes and we keep them running for ten or many more years. Unlike the car industry, if manufacturers need to make a free safety adjustment they have no way of tracing the majority of affected models. ‘Register my appliance’ aims to help our industry to act swiftly, to contact owners, if a fault is discovered in a particular batch of products.”
The site also provides advice on correct maintenance, safe usage and installation, product standards and testing, guarantees and warranties, consumer rights, a product recall listing and the AMDEA Code of Practice on Product Safety.